The mother and daughter duo behind ATUKO believe that personal style not only reflects one’s personality but also their unique way of life.
They think fashion and style should reflect the wearer as much as it should follow current trends which, ultimately, derive from this individualisation process each of us participate in when we put together an outfit.
ATUKO believes that even the most fashionable garment will not stand the test of time if it doesn’t speak to the wearer’s human character, outlining it as a frame does a picture. You are the centrepiece and fashion is an accent that helps bring your story to life. We see ourselves as the narrators while you are the absolute author of your own style.
The foundation for the brand is freedom of body and soul. It is an expression of minimalism, executed with quality and durability in mind. Above all, the brand portrays dynamic action rather than static boredom. We are anything but boring. It’s just not in our DNA and it’s not our brand.
We spare no expense when it comes to the fabrics and yarns that we use in our oversized style clothes. We know these things will endure and continue to provide the wearer with comfort, luxury and style for years to come.
ATUKO’s motto “better have less, but better.” We don’t skimp on materials and quality production, no matter what. Again, it’s just not who we are as a company.
ATUKO – sustainable fashion, handmade with love.
BETTER HAVE LESS